The broker's friend, not a competitor
TomoBroker stays out of lead generation, so its success is measured by broker outcomes rather than by owning the client relationship. A partner on your side, not another rival for your clients.
Our mission
On the broker's sideMake a broker as valuable online as they are in person.
Tomo (友) means "friend" in Japanese, and that is the whole idea. We're a technology partner on your side: we give you the digital tools and AI agents you don't have time to build, delivered under your own brand. We're invested in your success, never competing for your clients.
Why we exist
Consumers changed how they shop. Brokers shouldn't lose them for it.
Consumers now expect instant online engagement and real-time comparison before they ever speak to a broker. Digital-first players raised that expectation, while most independent brokers still meet a prospect with a contact form and a callback. Leads slip away during the research window between first contact and first conversation, not because your service is worse, but because you have nothing to hold their attention while they keep shopping.
TomoBroker gives you something to hold that attention, under your own brand, so you capture the research phase instead of losing it. It's one branded platform that puts you on level ground with better-funded, digital-first competitors, across every industry your brokerage touches.
Your brand, never ours
Every client-facing touchpoint renders under your own brand. Your clients see the broker they already trust, never TomoBroker.
Your data, isolated
Your brokerage runs in its own isolated database with Australian data residency, so the shared-pool data-leak path does not exist.
Built for the AI era
Broker-domain work is built once as reusable features, then packaged into tools, AI agents, and channels, rather than hard-coded into one screen or prompt.
The line we won't cross
We stay out of lead generation. On purpose.
TomoBroker does not buy, sell, or take a cut of leads, and it never competes with you for your clients. This is a deliberate principle, not a gap we plan to fill: our success is measured by broker outcomes, not by owning the client relationship. That keeps our incentives aligned with yours rather than in tension, and it's the single biggest reason you can trust us with your front door.
Never buys or sells leads
No lead marketplace, no cut of a lead, no reselling a client's interest to the highest bidder. TomoBroker is not in that business at all.
Never competes for your clients
The client is yours. TomoBroker is the technology under your brand; the relationship, and the person, stay with the brokerage.
Measured by broker outcomes
Success is your success, not lead volume, which keeps our incentives aligned with the broker rather than in tension with them.
If you run an aggregator or broker group, that independence means no channel conflict. TomoBroker sits alongside your existing aggregation software and lender panel rather than replacing them, and because it never competes for clients, adopting it never puts the platform between your brokers and the people they serve.
Built by someone who's done this
A decade building technology brokers use - and clients actually want.
Founder · 16 years in financial services, 11 in fintech
Rod started in retail banking in 2010, working inside both a tier 2 bank and one of Australia's big four banks. Seeing how brokers delivered more personal service for clients led him to co-found LoanDolphin, where he served as Chief Technology Officer and Chief Product Officer while building a marketplace designed to level the playing field for brokers, banks, and credit unions.
After LoanDolphin and Joust, Rod saw the same break in every lead-generation journey: clients trusted one brand online, then had to start again with the broker. He is the person behind TomoBroker as both a business and a technology platform, hands-on across the product, architecture, and build so you get tools shaped by someone who understands the industry and the implementation.
tomo/toʊ.moʊ/
Why "Tomo"
A name that means friend.
Tomo (友) is the Japanese word for "friend." You might recognise it from tomodachi (友達) /toʊ.moʊ.dɑː.tʃi/ - the everyday word for "friend" or "companion."
We chose it because that's the role we want to play: a friend to brokers. A technology partner that builds the tools you don't have time to, so you can focus on your clients and your book.
- 01
Your tech partner
Tools you don't have time to build, ready out of the box.
- 02
Always evolving
Shaped by broker feedback and the requests we hear from teams like yours.
- 03
Built for you
Designed around the way you actually work.
- 04
Australian-made
For Australian brokers first, then beyond.
Where this is going
From white-label tools to an AI-native operating system for brokerages.
The same reusable features that power today's tools also power the AI agents, and over time voice, chat, and governed APIs, all running through one brokerage, enquiry, market, permission, and audit model. That is the direction: the shift from tools for brokers to an AI workforce for brokerages, built on one foundation rather than a bespoke build each time.
We are careful to separate what is shipped from where it is heading. Everything in the roadmap column below is direction, not a shipped promise, and the platform advances one honest step at a time.
Live todayShipping now
- Built for Australian mortgage broking - our reference market, live today.
- Spark - lead-magnet widgets and calculators that turn a page into a capture point.
- Scout - a white-label qualification funnel with personalised loan-product matching.
- The Client Concierge agent - live on chat, with voice in rollout.
RoadmapThe direction
- More markets: other industries and countries.
- The wider tool suite: Nudge, Probe, Vouch, and Solve.
- The Loan Processor agent for regulated back-office files.
- Governed APIs for your own systems, and client-authorised external agents.
The broker's friend
Put a partner that's on your side to work.
Spark and Scout on your pages, the Client Concierge answering under your brand, every lead one enquiry in your own stack. Start free, or book a demo to see it end to end.